

The Core Question
What just happened between you and "How To Go Viral"?
No need to judge. Just record how you feel right now.
Overview
Richard Clay, art historian and expert on semiotics and iconoclasm and the interplay between new technology and shifts in meaning, compares and contrasts cultural symbols from across the centuries, unpicking iconic images, music, and other cultural outputs to explain where ‘stickiness’ comes from.
Cast & Crew
🎬
Russell Barnes
Director
👤
Richard Clay
self
Love Letters from the Community
Every encounter with this film is unique




